Categories: Business & Economics Management Marketing Tertiary Macroeconomics

Industrial Marketing

• ISBN: 9780195677942
• Number of pages: 568 pages
• Product format: Paperback
• Author: P. K. Ghosh
• Publisher: Oxford University Press India
• Year published: 2012
• Availability: Out of stock

Product description

Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial mar .. read more

Industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams. read less